Mobile SEO — how search actually works on smaller screens
A structured seminar program covering the full picture: from crawling and indexing on mobile to Core Web Vitals, local search, and schema markup — all in practical, applied sessions.
What the program covers
Six focused areas, each built around real questions practitioners run into.
Mobile-First Indexing
Google now uses your mobile version as the primary source. We go through what that means for structured content, internal links, and on-page signals.
Core Web Vitals for Mobile
LCP, INP, and CLS on real devices behave differently than in lab tools. We work through actual audit findings, not just theory.
Local & Proximity Search
Most "near me" queries happen on phones. This module breaks down how Google evaluates proximity, relevance, and prominence — and what you can influence.
Structured Data & Schema
Rich results appear more often in mobile SERPs. We cover the markup types that still reliably generate rich snippets and how to test them correctly.
Crawling & Rendering
JavaScript-heavy sites have rendering delays that show up in mobile crawl logs. We look at how Googlebot handles SPAs and lazy-loaded content.
Measurement & Reporting
Separating mobile data in Search Console, reading CrUX field data properly, and building reports that actually tell you something useful.
Who leads the sessions
The people running these sessions have worked on mobile search problems directly — not just read about them. Each instructor specialises in a specific part of the program.
Sessions are kept small enough that you can actually ask follow-up questions. That's deliberate — generic Q&A doesn't help anyone.
Founded in 2018, Dorevianyxora has run programs across every state, helping participants across Australia work through the same problems from different angles.
Tomas Valek
Technical SEO — crawling, rendering, indexing
Caoimhe Ferris
Local search & proximity signals
Sven Akerblom
Core Web Vitals & performance auditing
Petra Novakova
Structured data, schema markup, SERP analysisWhat you walk away with
These are the specific things participants consistently say they apply after the program.
A working audit process for mobile
Not a generic template — a real sequence for catching mobile-specific issues in crawl data, CrUX reports, and Search Console.
How to read field data vs lab data
Lighthouse scores and real-user CWV numbers often disagree. This gap confuses a lot of people — we work through why it happens and what to prioritise.
Structured data that actually renders
Writing valid schema is one thing. Making sure it appears in rich results across mobile SERPs involves a few extra checks most guides skip.
Cleaner communication with dev teams
Knowing how to frame a Core Web Vitals issue so a developer understands the SEO impact — and agrees to fix it — is a practical skill in itself.
Confidence reading mobile crawl logs
Crawl log data is underused. After this program you'll know what to filter for on mobile specifically and which anomalies are worth investigating.
A peer group working on similar problems
All sessions are fully online — participants join from across Australia. The ongoing discussion continues past the live sessions in a shared workspace.
From people who've been through it
Honest feedback from past participants — no star ratings, just what they noticed.
The crawl log module alone was worth it. I'd been ignoring that data for years. Now it's part of every mobile audit I do.
I came in thinking I understood CWV fairly well. The field vs lab data session changed how I explain performance issues to clients entirely.
It's a small group and the instructors actually know what they're talking about. I asked a fairly niche question about JS rendering and got a real answer.
The program is open for enrolment
Sessions run online — you can join from anywhere in Australia. Check the webinars page for session dates and availability, or reach out directly if you have questions first.
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