Mobile SEO, explained without the fluff

Since 2018, we've been running focused seminars on mobile SEO for students across Australia — practical sessions built around how search actually works on phones, not how it's supposed to work in textbooks.

Mobile SEO seminar session in progress
7+ Years running

Phone-first indexing

Google crawls your mobile version first. We cover what that actually changes for content structure, page speed, and how your site gets ranked.

Small-group sessions

Groups stay under 20 participants. It's easier to ask real questions and get honest answers when there aren't 200 people on the call.

Anywhere in Australia

Our platform connects students from Darwin to Hobart. Location hasn't stopped anyone from joining a session since we moved online.

Participants reviewing mobile search results Structured seminar content on screen Team working through SEO audit examples
Our background

How this started, and where we are now

We started Dorevianyxora in 2018 with one recurring frustration: there were plenty of general SEO courses, but almost nothing specifically about how mobile search behaves differently — and what to do about it.

So we built our own curriculum from scratch, working through real audits and real rankings rather than slides lifted from a 2015 marketing conference.

2018
First cohort, 12 students
2020
Moved fully online
2022
Core Vitals curriculum added
2025
Sessions open for enrolment now

The people behind the sessions

Two practitioners who've worked in SEO long enough to know what changed and what stayed the same when mobile-first indexing rolled out.

Portrait of Callum Drey, lead seminar instructor

Callum Drey

Lead Instructor

Callum has spent years auditing mobile sites for speed regressions and schema errors. He runs the technical walkthroughs and spends most of each session on real examples, not slides.

Portrait of Ferris Wyndham, content and search strategist

Ferris Wyndham

Search Strategist

Ferris focuses on how content gets structured for mobile search — crawl depth, internal linking for small screens, and what actually shows up in SERPs versus what you think will show up.

1,400+ Students who've completed at least one session
38+ Unique webinar topics covered since launch
6yrs Running sessions without missing a scheduled term
AU-wide Participants from every state and territory
Online mobile SEO workshop interface
Session covering Core Web Vitals for mobile